Privacy Policy

Horizon Homes ("we," "us," or "our") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, use our services, or receive communications from us.

Information We Collect

Information You Provide

We collect personal information when you voluntarily provide it to us, such as when you fill out a contact form, request a free energy assessment, sign up for our newsletter, or reach out by phone or email. This may include:

• Name
• Email address
• Phone number
• Home address
• Information about your home and the services you are interested in

Information Collected Automatically

When you visit our website, we automatically collect certain technical information to help us understand how our site is used and to improve your experience. This may include:

• Pages visited, time on site, and referral sources
• Browser type, device type, and operating system
• IP address and approximate geographic location
• How you arrived at our site (search engine, ad click, direct visit, referral link)
• Interactions with our site such as clicks, scrolling, and form activity

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and requests
• To schedule and conduct home energy assessments
• To provide you with quotes, recommendations, and project updates
• To send you our newsletter, rebate updates, seasonal tips, and other helpful information about your home (you may unsubscribe at any time)
• To understand how visitors use our website so we can improve it
• To measure the effectiveness of our advertising so we can show relevant ads to homeowners who may benefit from our services

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyze traffic, and support our advertising. Here is what we use and why:

Analytics

• Google Analytics (GA4): We use Google Analytics to understand how visitors interact with our website, including pages visited, time on site, and how you found us. Google Analytics collects anonymous, aggregated data. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
• Microsoft Clarity: We use Microsoft Clarity to understand how visitors interact with our site through session recordings and heatmaps. Clarity captures how you scroll, click, and move through pages to help us identify usability issues. Clarity does not collect passwords, payment information, or other sensitive form inputs. You can learn more at clarity.microsoft.com.

Advertising

• Google Ads: We use Google Ads conversion tracking to measure when a website visit from one of our ads leads to a form submission or phone call. This helps us understand which ads are helpful and allocate our advertising budget effectively.
• Meta Pixel: We use the Meta (Facebook/Instagram) Pixel to measure the effectiveness of our advertising on those platforms and to show relevant ads to homeowners in our service area. You can manage your Meta ad preferences at facebook.com/adpreferences.
• Microsoft Advertising (Bing): We use the Microsoft UET tag to measure advertising performance on Bing and Microsoft properties.

Server-Side Processing

Some of our analytics and advertising data is processed through a server-side connection before being sent to the platforms listed above. This improves data accuracy and helps us better understand which of our services are most relevant to the homeowners we serve. This server-side processing may extend the duration of certain cookies beyond their default expiration.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking cookies may affect the functionality of our website. You can also opt out of interest-based advertising through the Digital Advertising Alliance or the Network Advertising Initiative.

Email Communications

If you sign up for our newsletter, request an assessment, or become a customer, we may send you email communications including newsletters, rebate updates, seasonal tips, and information about our services. Each email includes an unsubscribe link at the bottom. When you unsubscribe, we will stop sending you marketing emails within 10 business days.

Our email platform may collect information about whether you opened an email and which links you clicked. We use this information to send you more relevant content and to understand what topics are most helpful to our audience.

Information Sharing

We do not sell, trade, or rent your personal information to third parties.

We work with trusted service providers who help us operate our website, manage customer relationships, process form submissions, deliver email communications, and run our advertising. These providers only access your information as needed to perform their services and are required to keep it confidential.

We may also disclose information when required by law or to protect our rights, property, or safety.

Data Retention

We retain your personal information for as long as necessary to provide our services, maintain our customer relationships, and comply with legal obligations. If you request deletion of your data, we will remove it from our active systems within 30 days, though some information may persist in backups for a limited time.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Correct any inaccurate or incomplete information
• Delete your personal data from our records
• Opt out of any marketing communications
• Opt out of interest-based advertising through the links above

To exercise any of these rights, please contact us using the information below. We will respond to your request within 30 days.

Website Hosting

Our website is hosted on Netlify, which may collect server logs including IP addresses and page requests for security and performance purposes.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights regarding your personal information, please contact us:

• Email: [email protected]
• Address: 865 Spring Street, Westbrook, ME 04092
• Phone: (207) 221-3221